The recent Vision 2031: International Conference on Development and Democracy held in Thiruvananthapuram marked a historic milestone for Kerala's industrial roadmap. As India marches toward becoming the world’s third-largest economy by 2031 —with a projected GDP of $7 trillion—Travancore Cocotuft is proud to be a key player in this national and state-level transformation. Our Managing Director, Mahadevan Pavithran , addressed the conference with a bold vision for the future.

The new 50% US tariff on Indian coir imports is a major blow to our industry, posing a serious threat to the livelihoods of 200,000 workers, 50% of whom are women. Arjun Mahadevan, President of the Coir Exporters Association, explains how this policy has made Indian products uncompetitive and why immediate, concrete support from the Central Government is crucial to safeguard our industry's future. Read on to understand the full impact and what the industry is asking for.