The new 50% US tariff on Indian coir imports is a major blow to our industry, posing a serious threat to the livelihoods of 200,000 workers, 50% of whom are women. Arjun Mahadevan, President of the Coir Exporters Association, explains how this policy has made Indian products uncompetitive and why immediate, concrete support from the Central Government is crucial to safeguard our industry's future. Read on to understand the full impact and what the industry is asking for.