A Legacy Honoured: Travancore Cocotuft CEO Meets the Vice President of India

Cocotuft
Nov 4
2 min read

We are honoured to share a recent event of significant importance to the coir industry and our legacy: the participation of our CEO, Mr Arjun Mahadevan, in a key meeting with the Honourable Vice President of India, C P Radhakrishnan.

Held at Raviz Kollam, this gathering brought together the Senior Members of the Federation of Coir Exporters Association (FICEA) to discuss the future and growth of this vital industry.

Leaders with Deep Industry Experience

The shared history and expertise of the principal attendees underscored the gravity of this high-level interaction:

Our CEO, Mr Arjun Mahadevan, was present not only as the head of Travancore Cocotuft but also in his capacity as the President of the Coir Shippers Council, demonstrating his active leadership in shaping the export policies of the sector.
The Vice President, Shri C P Radhakrishnan, has a profound connection to the industry, having served as the Chairman of the Coir Board from 2016 to 2020, a period marked by his efforts to increase coir exports.

Travancore Cocotuft Private Limited stands on a foundation of over a century of experience, dating back to 1917, committed to sustainable practices and Kerala's rich coir heritage.

Craftsmanship as a Cultural Memento

A truly special moment of the event was the presentation of a unique memento, a stunning portrait woven in wool.

This impressive piece was crafted by Wilton Weavers, a proud member of the Travancore Group, highlighting the extensive craftsmanship within our broader group. The portrait was presented by:

Shri V R Prasad, Managing Director of Travancore Mats & Mattings.
Shri V V Pavithran, Chairman of Travancore Cocotuft.

The Vice President was joined by a distinguished delegation from the Kerala government, signifying the high regard for the coir sector:

Shri Suresh Gopi, Minister of State for Petroleum and Natural Gas of India
Shri Rajendra Vishwanath Arlekar, Governor of Kerala
Shri K. N. Balagopal, Finance Minister of Kerala

Committed to a Sustainable Future

This high-level engagement reaffirms our century-old mission: To craft exceptional floor coverings using sustainable materials and traditional craftsmanship, while honouring our deep-rooted history in the Kerala Coir industry. We remain committed to leading the way as a provider of beautiful, durable, and sustainable floor coverings.

To explore our diverse range of sustainable and durable floor coverings, please visit our Products page or learn more about our commitment to Sustainability.