Celebrating Mr. Arjun Mahadevan's Re-Election as President of the Coir, Jute, and Rubber Exporters' Council

Cocotuft
Oct 4
2 min read

Updated: Nov 4

We are incredibly proud to share a major milestone for our company and the entire natural fibre export industry! Mr. Arjun Mahadevan, the CEO of Travancore Cocotuft Private Limited, has been unanimously re-elected as the President of the Coir, Jute, and Rubber Exporters' Council.

His re-election to this prestigious position, which oversees the Coir Exporters' Council, Jute Exporters' Council, and Rubber Exporters' Council, is a clear testament to the trust and confidence the industry has placed in his leadership and vision for a second term.

A Legacy of Leadership and Craftsmanship

Travancore Cocotuft has stood as a pillar of Kerala's coir industry, blending a legacy of craftsmanship with modern innovation. As one of the oldest and largest doormat manufacturing and exporting companies in the region, our deep roots in Kerala's coir heritage drive our commitment to exceptional quality and sustainability.

Mr. Mahadevan's continued tenure as President ensures that the industry will benefit from his forward-thinking approach, championing the same core values that have defined Travancore Cocotuft for over a century:

Sustainability: Prioritising eco-friendly materials and processes, including the use of coir, jute, sisal, and recycled materials.
Quality Craftsmanship: Upholding the highest standards in manufacturing mats, rugs, and carpets.
Innovation: Continually exploring new techniques to enhance product offerings across all sectors: coir, jute, and rubber.

Guiding the Future of Exports

This re-election empowers Mr. Mahadevan to continue the vital work of promoting India’s sustainable floor covering products—ranging from classic coir and jute rugs to durable rubber mats—on the global stage.

We look forward to a successful second term under his guidance, driving growth, maintaining ethical practices, and ensuring the continued prosperity of the countless communities connected to these vital export industries.

The Importance of Sustainable Practices

Sustainability is not just a buzzword; it is a necessity in today’s world. The natural fibre industry plays a crucial role in promoting eco-friendly practices. By focusing on sustainable materials, we contribute to a healthier planet. Mr. Mahadevan’s leadership emphasizes the importance of this commitment.

Community Impact

The coir, jute, and rubber industries significantly impact local communities. They provide employment and support livelihoods. Under Mr. Mahadevan’s guidance, we aim to enhance these benefits. Our focus will remain on ethical practices that uplift communities while promoting sustainable growth.

Innovations in the Industry

Innovation is key to staying competitive. The industry must adapt to changing market demands. Mr. Mahadevan encourages exploring new technologies and methods. This approach ensures that we remain at the forefront of the natural fibre export sector.

Celebrating Achievements

As we celebrate Mr. Mahadevan’s re-election, we also reflect on our achievements. Over the years, Travancore Cocotuft has set benchmarks in quality and sustainability. Our commitment to excellence has earned us recognition and respect in the industry.

Looking Ahead

The future holds great promise. With Mr. Mahadevan at the helm, we are excited about the possibilities. We will continue to innovate, uphold quality, and prioritize sustainability. Together, we can achieve new heights in the natural fibre export industry.